Contact Center Industry News

TMCNet:  Evil Genius Designs First to Gamify Payments - Launches Black Friday™: The Game

[November 21, 2012]

Evil Genius Designs First to Gamify Payments - Launches Black Friday™: The Game

PITTSBURGH --(Business Wire)--

Evil Genius (News - Alert) Designs makes history again today with the national launch of the world's first mobile video game that harnesses real-time payments data using the battery-powered Dynamics ePlate™ credit card device. The innovative offering lets consumers earn in-game items for Black Friday (News - Alert)™: The Game with every purchase.

When the Black Friday™: The Game experience™ is selected, a consumer will earn game currency, power-ups and exclusive items anywhere they use their Dynamics ePlate™ credit card device. The items are delivered to the game on their mobile phone the second the purchase is completed.

Download Black Friday™: The Game for free at:

Sign up for a battery-powered Dynamics ePlate™ credit card device and supercharge your game at:

"Evil Genius prides itself on being a game innovator so we are excited t release the very first payments enhanced game to the world," said Tracy Kobeda Brown, Evil Genius Designs CEO & Founder. "The ability to have everyday purchases impact games with the ePlate™ platform revolutionizes the gaming experience."

"For the first time, a gamer can interact with a video game just by making a purchase," said Jeff Mullen, CEO of Dynamics. "With Black Friday™: The Game, a purchase isn't just a movie ticket or a gallon of gas. A purchase is now an extra life, a power-up, or an exclusive avatar."

The ePlate™ credit card device is subject to a credit approval.

How It Works

ePlate™ is connected to an ecosystem of experience™ providers that each deliver an individualized brand experience, through an experience™ application, to the consumer. Prior to a purchase, consumers select multiple experience™ applications on their smart phone, tablet, or computer to port to their ePlate™ device. At the time of purchase, the consumer can use different buttons on their ePlate™ device to select different experience™ applications. To learn more about the ePlate™ device, watch the video at

About Dynamics Inc.

Dynamics Inc., founded in 2007 by Jeff Mullen, designs and manufactures intelligent battery-powered payment devices and advanced payment platforms. The company won the $1M People's Choice Award at DEMO Fall 2010, four Finovate Best of Show awards, and Best in Show for Personal Electronics at the 2011 International CES (News - Alert) show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. For more information, visit

About Evil Genius Designs

Evil Genius Designs Inc. was founded in 2009 as a spin-off from Carnegie Mellon University's Entertainment Technology Center by Tracy Kobeda Brown, CEO and President. Evil Genius Designs is a boutique design group specializing in game creation and implementation, interactive experiences and brand engagement. Headquartered in Pittsburgh, PA, the company has worked with several Fortune 500 organizations to bring gaming to mobile, website and real world physical locations. Additional information on the company can be located at

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...