Contact Center Industry News

TMCNet:  Ludwig's TheOne Radio Programming to Cater to Ethnic Professionals

[November 30, 2012]

Ludwig's TheOne Radio Programming to Cater to Ethnic Professionals

TMCnet Contributor
Ludwig Enterprises to add applications to TheOne radio programming to target about six million ethnic business professionals in the United States besides delivering news, information and entertainment.
The new application has been designed to help these busy professionals remember business appointments, birthdays and wedding anniversary via a planner. It will also help keep track of culture specific holidays and local and global cultural events.

TheOne radio programming offers twenty-four hour a day programs in Chinese, Pakistani, Russian, Hebrew and many other languages. Also specialty channels are included offering old-time radio, readings of local and national newspapers and wire services news.
Ludwig has patented a new method of radio broadcasting over unused digital television spectrum. The technology can attach fifty new digital radio channels to an existing digital television broadcast signal.
Legal immigrants in the United States number to approximately 40 million. They form 15 percent of the entire US college-educated labor force. Also immigrant professionals were more in number in certain occupations.
According to a recent survey immigrants formed nearly 27 percent of physicians, over 34 percent of computer software engineers, and above 42 percent of medical scientists. The above average income that these ethnic professionals earn puts them in a lucrative market category for business enterprises.
Ludwig Enterprises recently announced a Joint Venture Agreement with Worthington Financial Services, the owner and operator of an online dating website.
Both Ludwig and target the 38 million foreign-born residents of the US. This community unlike many previous immigrant groups trends towards a preservation of their cultural and linguistic heritage. The Joint Venture between Ludwig and is intended to assist this niche group while maintaining their connection with parents, family and friends in their motherland via daily radio programs provided by Ludwig.
More applications will be designed for local religious and cultural centers, car services, printing and document companies, business fulfillment sites and also ProFlowers and Ticketmaster, said Ludwig officials.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Rich Steeves

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