Contact Center Industry News

TMCNet:  Move over Pay as you Go - White Mobile launch to save cash on all calls

[December 04, 2012]

Move over Pay as you Go - White Mobile launch to save cash on all calls

(M2 PressWIRE Via Acquire Media NewsEdge) A NEW mobile phone service launched today (4th December 2012) aims to slash the cost of Pay As You Go (PAYG) mobile calls and data charges by as much as 75%.

Brought to the UK by former Virgin Mobile sales and marketing chief, Graeme Hutchinson, the new service will cost a quarter of traditional mobile phone tariffs. With a White Mobile SIM card calls to other White Mobile users are free, 6p per minute to UK mobiles or from as little as 0.5p per minute to International numbers.

Graeme said: "Our goal with White Mobile is to bring people closer together by offering them a highly competitive and compelling choice for their domestic and international calling needs.

"Pay as you go charges are forever increasing while mobile networks are pushing towards long-term contracts and fixed monthly commitments. White Mobile offers freedom, flexibility and is simple so consumers can have a fair and affordable choice." White Mobile SIM cards are available for free through the website and can be topped up with as little as 2 at thousands of outlets across the UK including Paypoint and 3R terminals.

White Mobile operations director, Hamish White, added: "Simplicity combined with outstanding value and great service is the essence of White Mobile, which we believe offers the very best pay as you go choice for UK consumers. This is particularly important in today's market where pricing is overly complicated and difficult for consumers to understand." Notes to Editors: The table below compares the per minute calls, texts and mobile Internet tariffs from White Mobile's main Pay as you Go competitors.

UK Mobile Calls Voicemail UK Text Data O2 25p* 15p 12p 1 per day (Fair use of 50 MB per day) Vodafone 25p 25p 12p 1 per day (Fair use of 25MB per day) LycaMobile 10p Free 10p 9p per MB Lebara 10p 10p 12p 15p per MB (Following 1st MB) Virgin Mobile 26p 26p 10p 50p per day (Fair use of 25MB per day) White Mobile Free to White Mobile 3p to UK fixed lines 6p to UK mobiles Free 5p 2.5p per MB *O2 charge 5p after the first 3 minutes per day if you are calling another O2 number or a landline.

Prices quoted were checked on individual network website on 28 NOV 2012. They are for standard rate charges for calls, texts and data from a mobile to other UK mobile networks. Prices quoted are based on specific tariffs and do not include online or exclusive promotions. For more information on other charges for calls to special, fixed line or international numbers please refer to individual networks for their complete price lists.

PR Contacts For further information on White Mobile or to request an interview opportunity with Graeme Hutchinson please do not hesitate to contact the below: Vicki Eltis 0208 408 8000 Kat Farminer 0208 547 4300 ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to


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