|[December 04, 2012]
MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me
NEW YORK --(Business Wire)--
MediaMath, the leading global digital media-buying platform, today
announced it has acquired mobile and video in-game ad platform Tap.Me.
By integrating Tap.Me directly into its Demand Side Platform, MediaMath
can now offer clients vastly expanded mobile and video advertising
capabilities, in addition to online display and social media ad
inventory. With this acquisition, MediaMath becomes the first
programmatic buy-side platform that can deliver ROI across all digital
"As marketers are increasingly turning their focus to mobile and video,
Tap.Me has built technology that makes it easy for marketers to deliver
their message in these environments," said Joe Zawadzki, MediaMath CEO.
"By adding their technology and brilliant engineering team, we're
building a better platform that gives advertisers the ability to buy
across all digital marketing channels from one single platform."
"Automated buying has revolutionized the online advertising process and
produced outstanding results, but programmatic buying on mobile and in
video is still nascent, and has not yet been available in one platform,"
said Will Ferguson, Vice President, Online Marketing, for
1-800-Flowers.com. "By integrating a mobile and video ad server directly
into their platform, MediaMath is giving advertisers the single-point
olution they have sought."
"MediaMath's technology and leadership have dramatically changed the
online marketing landscape in a very short period of time," said Tap.Me
CEO Matt Spiegel. "We're very excited to be joining their team and
executing this vision of programmatic buying across all digital
platforms. With the integration of Tap.Me's video and mobile ad server,
advertisers using the MediaMath platform will now have more options than
ever when it comes to programmatic buying."
MediaMath will leverage the acquisition of the Chicago-based company to
open a Chicago hub focused on global video and mobile technology. Tap.Me
CEO Matt Spiegel joins MediaMath's executive team as SVP and GM of Open,
MediaMath's business and technology environment for digital
interoperability, and will oversee MediaMath's operations in the
Mid-West region. The entire Tap.Me team will join MediaMath. More
details on the deal are available here.
Financial terms of the deal were not disclosed. Tap.Me had raised in
excess of $4M from investors including: Hyde Park Venture Partners, I2A
Fund, Hyde Park Angels and Great Oaks Venture Capital.
MediaMath's buying platform, TerminalOne, provides leading advertising
agencies and over one thousand brands - including half of the Fortune
500 - with the technology and back-office services to drive
transformative business results across display, video, mobile, and
social channels. These channels include Google AdExchange, Yahoo! Right
Media, Microsoft Ad Exchange, Facebook (News - Alert) Exchange, The Rubicon Project,
AppNexus, PubMatic and hundreds of premium publishers like NBC, Fox
News, and Forbes. TerminalOne's OPEN architecture integrates with
hundreds of companies to provide a seamless media planning, data
management, and performance optimization solution.
Headquartered in New York, with offices in five countries, MediaMath is
a global leader in marketing technology. MediaMath has been included in
the INC. 500 Fastest Growing, and an AlwaysOn "OnMedia 100" winner
To learn more, visit, www.mediamath.com
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