Contact Center Industry News

TMCNet:  MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me

[December 04, 2012]

MediaMath Acquires Mobile and Video Ad Delivery Platform Tap.Me

NEW YORK --(Business Wire)--

MediaMath, the leading global digital media-buying platform, today announced it has acquired mobile and video in-game ad platform Tap.Me. By integrating Tap.Me directly into its Demand Side Platform, MediaMath can now offer clients vastly expanded mobile and video advertising capabilities, in addition to online display and social media ad inventory. With this acquisition, MediaMath becomes the first programmatic buy-side platform that can deliver ROI across all digital marketing channels.

"As marketers are increasingly turning their focus to mobile and video, Tap.Me has built technology that makes it easy for marketers to deliver their message in these environments," said Joe Zawadzki, MediaMath CEO. "By adding their technology and brilliant engineering team, we're building a better platform that gives advertisers the ability to buy across all digital marketing channels from one single platform."

"Automated buying has revolutionized the online advertising process and produced outstanding results, but programmatic buying on mobile and in video is still nascent, and has not yet been available in one platform," said Will Ferguson, Vice President, Online Marketing, for "By integrating a mobile and video ad server directly into their platform, MediaMath is giving advertisers the single-point olution they have sought."

"MediaMath's technology and leadership have dramatically changed the online marketing landscape in a very short period of time," said Tap.Me CEO Matt Spiegel. "We're very excited to be joining their team and executing this vision of programmatic buying across all digital platforms. With the integration of Tap.Me's video and mobile ad server, advertisers using the MediaMath platform will now have more options than ever when it comes to programmatic buying."

MediaMath will leverage the acquisition of the Chicago-based company to open a Chicago hub focused on global video and mobile technology. Tap.Me CEO Matt Spiegel joins MediaMath's executive team as SVP and GM of Open, MediaMath's business and technology environment for digital interoperability, and will oversee MediaMath's operations in the Mid-West region. The entire Tap.Me team will join MediaMath. More details on the deal are available here.

Financial terms of the deal were not disclosed. Tap.Me had raised in excess of $4M from investors including: Hyde Park Venture Partners, I2A Fund, Hyde Park Angels and Great Oaks Venture Capital.

About MediaMath

MediaMath's buying platform, TerminalOne, provides leading advertising agencies and over one thousand brands - including half of the Fortune 500 - with the technology and back-office services to drive transformative business results across display, video, mobile, and social channels. These channels include Google AdExchange, Yahoo! Right Media, Microsoft Ad Exchange, Facebook (News - Alert) Exchange, The Rubicon Project, AppNexus, PubMatic and hundreds of premium publishers like NBC, Fox News, and Forbes. TerminalOne's OPEN architecture integrates with hundreds of companies to provide a seamless media planning, data management, and performance optimization solution.

Headquartered in New York, with offices in five countries, MediaMath is a global leader in marketing technology. MediaMath has been included in the INC. 500 Fastest Growing, and an AlwaysOn "OnMedia 100" winner multiple times.

To learn more, visit,

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...