|[December 04, 2012]
Revel Touch Powers Design Within Reach iPad Shopping Experience to Bring Authentic Modern Design to Life
PALO ALTO, Calif. --(Business Wire)--
Revel Touch, a technology innovator in mobile ecommerce, today announced
that the Design Within Reach (DWR) iPad app is immediately available to
shoppers through iTunes here.
The app is also available to design associates in select DWR Studio
Built with the Revel Touch Merchandising Suite, the new tablet
experience provides immersive access to the best in authentic modern
design and incorporates new ways for design enthusiasts to engage and
explore DWR's exclusive collection of modern furnishings and
accessories. Through Revel Touch, the DWR app also debuts several
first-ever capabilities to help customers envision the authentic modern
design and appreciate the distinctive objects they are bringing into
their homes. These include new ways to:
Inspire: Explore more than 40 beautiful spaces for living, dining,
outdoor, work, and sleep by swiping through stylistically defined -
and fully shopable - room vignettes.
Learn: Discover a world of design, and design from around the world
with video, images, timelines, swipe-to-reveal quotations and more,
that connect app users to iconic and contemporary designers, their
products and their context.
Shop: Convenient access to DWR's full assortment of distinctive
furnishings with the ability to search, sort, filter, browse by
category, as well as purchase from the app.
Transition Between Studio and Home: Facilitate the in-store experience
by allowing sales associates and customers to connect with the
merchandise via an immersive touch experience.
"Our customers understand that our products are intelligent, thoughtful
designs," said John McPhee, COO of DWR. "And they have high expectations
from DWR. We wanted to provide something truly distinctive in our first
iPad app. Revel Touch gave us access to a powerful and turnkey
technology platform far beyond what we could build in-house, with the
flexibility to quickly create an experience that is unlike anything else
out there. Our team was able to focus on the best way to communicate th
values of modern design and showcase our products, knowing that the
Revel Touch platform could support our ideas without huge development
"Shopping traffic and conversions on the tablet are simply exploding and
brands want to take advantage of the immersive e-commerce experience the
tablet can offer. Revel Touch's unique approach to mobile commerce
enables brands like Design Within Reach to deliver an experience that
supports how their consumers want to shop and how their brand can be
reflected across channels," said Mar Hershenson, CEO of Revel Touch.
"Our flexible architecture allows us to quickly build custom mobile
experiences that enhance brands, engage users and drive sales,
irrespective of their vertical. Design Within Reach is our first
customer in the home furnishings category and a prime example of a brand
that has translated beautifully to the tablet."
The scalable, robust Revel Touch Merchandising Suite is built from the
ground up to support retail and e-tail brands, and offers full
customization and flexibility to accommodate any brand and business
goals. Designed for easy use by a merchandiser, the Revel Touch platform
powers leading apps in verticals as diverse as apparel, home
furnishings, crafts, party supplies, beauty and more. Key features
Turnkey solution that leverages existing brand assets, photography and
social content for fast publishing to an interactive and engaging
touch shopping experience on the tablet as apps or HTML5 browser
experiences. This ensures rapid deployment and easy updates as the
Flexible platform that is totally customizable to a retailer's unique
look, feel and business objectives.
Integration with existing ecommerce systems, product feeds and APIs to
ensure that shoppers can always browse, search and purchase in-stock
Sophisticated data gathering and intelligence allowing for a
personalized shopping experience.
More information on Revel Touch solutions is available here.
Connect with Revel Touch on Facebook
for updates and news.
About Design Within Reach
Design Within Reach, Inc., founded in 1998 and headquartered in
Stamford, Conn., is the source for the best in authentic modern design.
The company markets and sells its furniture and accessories to both
residential and trade customers through its retail Studios in North
America, dwr.com and its Connecticut-based phone sales team at
1.800.944.2233. For inquiries regarding DWR Contract, visit www.dwrcontract.com.
About Revel Touch
Revel Touch is a technology innovator that is defining mobile ecommerce
for retailers and consumers by putting touch first in architecture and
design. Revel Touch's Merchandising Suite provides a lush,
touch-optimized shopping environment for the tablet, whether as apps or
HTML5 browser experiences. The platform integrates with brands' existing
ecommerce systems to quickly extend their footprint to their
fastest-growing channels, and is designed from the ground up to be
extremely quick and easy for a brand to deploy, update and customize.
The company, which serves brands ranging from Anthropologie to Conde
Nast's Lucky Magazine to Design Within Reach is privately held with
offices in Palo Alto (News - Alert), California. For more information, please visit www.reveltouch.com.
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