Contact Center Industry News

TMCNet:  Mobile Email Opens Jump 50 Percent Over 2011 During Cyber Week 2012

[December 06, 2012]

Mobile Email Opens Jump 50 Percent Over 2011 During Cyber Week 2012

AKRON, Ohio, Dec. 6, 2012 /PRNewswire via COMTEX/ -- Knotice, a provider of data management, analytics and digital messaging solutions, released new mobile email opens data Thursday showing that 45 percent of emails sent by retailers during the days before and after Thanksgiving were opened on a mobile device, up 50 percent from the same busy shopping week in 2011.

Data from Knotice's latest Cyber Week report is based on a sampling of approximately 2.8 million emails sent from November 20 to November 26, 2012 and during the same time period in 2011 and includes data on opens by time of day, by device time (phone and tablet) and more. This holiday addendum is one of a series of reports exploring email activity by device, time of day and across different types of industries. This latest report focuses exclusively on commercial emails sent by retailers in the days leading up to Black Friday, ending at midnight on Cyber Monday.

Some key takeaways from the report include: Tablet Use is Gaining: The number of emails opened on tablets during Cyber Week doubled over the past year.

Apple Devices Lead the Way: The iPhone and iPad remain the most popular devices for opening email, with the iPhone netting 23.93 percent of opens, and the iPad 15.81 percent.

Click Activity on Tablets Outpaces Mobile Phones: During Cyber Week, tablets saw 10.08 percent click-through rate, while the click-through rate on phones was 9.98 percent.

Download the full report here.

Knotice's Holiday Mobile Email Opens report is a companion to the company's comprehensive bi-annual Mobile Email Opens Reports, which feature an in-depth look at mobile email activity across several industry segments and more. View the latest Mobile Email Opens Report for H1 2012, here.

About Knotice Knotice (pronounced "notice") is a leading provider of data management, actionable analytics, and digital messaging solutions, headquartered in Akron, Ohio, with offices in Seattle. Knotice's proprietary platform pulls together customer data from multiple sources, seamlessly unified within a single, profile-based environment, which can then be used to drive analytics and cross-channel digital messaging. Data management allows for highly targeted marketing (email, website, SMS, display and more) tailored to a person's unique interests. Such relevance helps maximize the ROI of campaigns, while robust data intake supports actionable analytics to support future wins. In addition to technology, Knotice provides a comprehensive offering of marketing services, including strategy and planning, agency-style creative services, custom development, analytics, advanced reporting, and business intelligence. For more information, visit:

SOURCE Knotice

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...