Contact Center Industry News

TMCNet:  Mad Mimi Releases Chrome App Integration

[December 19, 2012]

Mad Mimi Releases Chrome App Integration

New York City, NY, Dec 19, 2012 ( via COMTEX) -- Mad Mimi, a popular, small business email marketing platform, launches an integration with the Google Chrome web browser. The new extension appears as a subtle Mad Mimi icon in the Chrome browser and notifies customers when their campaigns and email newsletters are shared across leading social networks or when new contacts sign up to their lists. The new app is available in the Chrome Web store, for free.

These real-time notifications inform Mad Mimi customers of the geographical locations of their audience via social networks like Twitter and Facebook, as well as new sign ups, without opening new tabs or interrupting workflow or browsing. This new integration improves workflow, providing real-time marketing feedback even when a user is not signed into their Mad Mimi account.

Marc Heiligers, Mad Mimi's Chief of Technology, articulates what the team had in mind when the integration was built: "We built the Chrome add-on because we wanted a fun way of getting customers real-time updates for their audiences' social activity without having to be logged into Mad Mimi all the time. I'm excited about this integration because there's so much potential as it evolves. Right now, it notifies about social engagement and webform signups, but we may extend that to give regular summaries of stats, live mapping of activity and more." Installation of the Chrome app integration is complete in 2 clicks from the Mad Mimi 'Add Things' page.

Every day, over 40 million attractive emails are sent, shared and tracked using Mad Mimi by customers like Red Horse Café (,) a Brooklyn based coffee shop that uses Mad Mimi to send its monthly newsletter to announce events and connect with its customers. Check out Mad Mimi's gallery and see what other small businesses are doing with their email newsletters.

Keep in touch by following @madmimi on Twitter, checking in on Facebook and keeping up with the Mad Mimi blog. For design ideas peruse Mad Mimi's Pinterest page.

About Mad Mimi Mad Mimi is an email marketing and newsletter service founded in 2008 by Gary Levitt, with the goal of providing a simple and elegant way to create, send, and track beautiful html email newsletters and promotions. With a unique, template-free approach to email creation and fanatical customer support, Mad Mimi is trusted by more than 100,000 businesses including, Air Canada, TimBuk2, and StumbleUpon. Mad Mimi is a privately held company and is headquartered in New York, NY.

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