Contact Center Industry News

TMCNet:  Entertainment Arts Research Inc. Acquires Database Technology and a Premiere Web Design Team

[December 31, 2012]

Entertainment Arts Research Inc. Acquires Database Technology and a Premiere Web Design Team

ATLANTA --(Business Wire)--

Entertainment Arts Research Inc. (EARI) continues to move forward with its master plan of being a leading high tech marketing and game development firm by adding some key foundation pieces. On December 28th they completed the acquisition of purchasing the database infrastructure from Sail Marketing and have brought in a premier world-class international web design team from India.

Joe Saulter, CEO of EARI said "With the two newest acquisitions along with purchasing Daily App Dream in November, EARI now has the capability to provide their client's web design, hosting with monitoring software, website optimization, create customer databases and feature developers apps and games in front of their 400,000 plus a month user udience through Daily App Dream. The two new acquisitions only represent two of the seven acquisitions we are looking to close by the first quarter of 2013."

If EARI closes part or all the remaining five companies they are in negotiations with now it will create between $10 to $22 million in revenue for EARI in 2013. "We are targeting companies with at least six years of history providing outstanding services that will help us and our clients maximize their customer base," said Joe Saulter.

All seven companies will have combined revenue of $22 million for 2012. EARI feels confident they will achieve their goals of creating a reacquiring revenue stream of at least $10 million with their new services in 2013. Joe Saulter added "Today with social media playing such an important role in analytical marketing you really need an innovative game development technology company such as EARI to understand and implement our game development experience to address social media marketing. Older marketing firms that are more traditional in their marketing process will look to our services to help them with their social and interactive media needs because it will be too expensive for the traditional marketing firms to offer our superior technology services themselves."

EARI plans to add between 10 to 35 new jobs in 2013 to help support their new marketing services for their clients.

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