Contact Center Industry News

TMCNet:  Extreme Reality Announces New Chief Executive Officer Sarit Firon

[January 04, 2013]

Extreme Reality Announces New Chief Executive Officer Sarit Firon

HERZLIYA, Israel --(Business Wire)--

Extreme Reality, developer of the patented Extreme Motion and Extreme UI motion capture technology, today announced the selection of Sarit Firon as Chief Executive Officer. Ms. Firon brings over 20 years of business experience in leadership positions in the technology industry overseeing global operations, strategy and finance for several companies. Ms. Firon led companies to an Initial Public Offering (IPO) on NASDAQ and led two major M&A transactions to Cisco (News - Alert) and DG.

Ms. Firon joins Extreme Reality from Kenshoo where she served as Chief Financial Officer and helped the company scale as a global leader in digital marketing. Prior to Kenshoo, Ms. Firon was CFO of MediaMind where she played a key role managing the company's growth to 450 employees across 35 countries in addition to leading the successful IPO and subsequent sale to DG. Ms. Firon also served as CFO of P-Cube, which was acquired by Cisco Systems (News - Alert).

"Extreme Reality is strongly positioned in the market with uniqu and innovative technology, strong IP and a partnership with some of the world's leading brands. The company is now ready to move to the next stage of its growth and global expansion," said Yuval Shahar, Chairman of Extreme Reality. "Sarit's track record of success and results-oriented approach will play a pivotal role in extending our market leadership, while helping us scale the company and continue to expand globally."

"Extreme Reality is at the forefront of the motion and gesture industry. As recently announced, leading consumer technology brands such as Samsung and NEC (News - Alert), are now using Extreme Reality's technology to enable touch-free control in the next generation consumer electronics," said Sarit Firon. "It is my honor and pleasure to serve as CEO. With Extreme Reality's innovative and talented team, I will both build on the company's existing success and explore new ways to support Extreme Reality's continuous growth as a market leader within the industry."

Ms. Firon holds a B.A. in Accounting and Economics from Tel-Aviv University, Israel.

About Extreme Reality

Established in 2005, Extreme Reality, also known as XTR3D, is a privately held company based in Herzliya, Israel. The company is the developer of the patented Extreme UI gesture control and Extreme Motion full-body 3D motion capture software. Supported by strong intellectual property, this powerful technology allows any consumer electronic device to enable full-body 3D motion capture using a standard 2D camera. This software can be implemented on any platform, turning any consumer electronic device into a full-body motion-controlled game system. For more information, visit

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...