Contact Center Industry News

TMCNet:  Brooklyn Academy Roots' iPhone App Pregnant and FIT! Sells Over 100 Units in First Week of January -- Fitness on the Rise for Young Pregnant Women in the U.S.

[January 17, 2013]

Brooklyn Academy Roots' iPhone App Pregnant and FIT! Sells Over 100 Units in First Week of January -- Fitness on the Rise for Young Pregnant Women in the U.S.

Oakland, CA, Jan 17, 2013 ( via COMTEX) -- Staying fit during pregnancy is healthy for expecting mom and for baby. Exercising while pregnant helps ward off gestational diabetes and helps women want to choose healthier foods.

As the show "16 and Pregnant" still airs and continues to be highly popular, it appears that this young audience is also interested in staying in shape while pregnant. Many of the apps purchased in early January were done so by women in their early 20's. As exercising while pregnant becomes more widely endorsed by doctors all over the country, women searching to be their healthiest for baby will no doubt be looking for sound resources such as Pregnant and FIT! app for safe and effective workouts.

Working out while pregnant can be confusing. Women want to be safe, but want to stay in shape and be the healthiest they can be for their growing baby. Iphone app, Pregnant and FIT! is a DIY mobile app that women can use at home, in the gym or while traveling. This app is for women who want to be healthy and are resourceful when it comes to finding quality workouts while expecting.

Pregnant and FIT! uses audio, video and text to inform its users how to safely and effectively perform the workouts. Users choose from beginning, Mama's Tired, intermediate, Feelin' Good and for the advanced athlete, SuperMom. Each level is intricately described within the app's How To page so that user can find the right level for herself. With 75 exercises to choose from, women can use the app throughout their pregnancy and postpartum to get back into shape.

$4.99 on itunes Bio: As owner of her fitness studio Brooklyn Academy Roots in Oakland, CA, Mindy Berla decided to create and produce Pregnant and FIT! once she realized that there was no comprehensive fitness app on the market for pregnant women. After training numerous clients and seeing the benefits of exercise on their pregnancies, she was drawn to filling this gap. Mindy was 3 months pregnant at the taping of the videos in this app.

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