Contact Center Industry News

TMCNet:  National Grid and Simple Energy Team Up to Deliver Advanced, Real-Time Customer Engagement

[January 30, 2013]

National Grid and Simple Energy Team Up to Deliver Advanced, Real-Time Customer Engagement

BOULDER, Colo., Jan. 30, 2013 /PRNewswire via COMTEX/ -- Today, Simple Energy announced that it was chosen for National Grid's smart grid pilot with the goal of delivering advanced, real-time customer engagement. National Grid's pilot program will work to combine the nation's best technology and energy companies to create an innovative energy system for 15,000 customers in Worcester, Mass.

The National Grid pilot strives to create the future of energy consumption and conservation using advanced energy solutions. Simple Energy will offer its online and mobile energy-saving game to support community-based smart grid implementation, energy efficiency, and demand response using leading behavioral science and cutting-edge technology.

"National Grid has long been a leader in energy efficiency, delivering both traditional and innovative energy efficiency solutions to its millions of customers. We are honored to be selected for this pilot and hope to deliver significant energy savings to its customers," said Yoav Lurie, CEO and co-founder of Simple Energy.

The teams selected for the pilot by National Grid will provide customers with smart meters, advanced communications technologies, in-home energy management tools, devices for electric system automation, as well as customer outreach and education, project management, integration and evaluation.

"Simple Energy's customer engagement platform is designed to use micro-targeted messaging to customers to motivate them to save energy in a more real-time way than traditional approaches," said Ed White, vice president, Customer Strategy for National Grid. "The company also has significant experience and success in delivering community-based programs and peak load reduction for major utilities across the country. We look forward to the energy savings and customer value this platform and engagement approach hopes to produce." The Simple Energy platform helps users understand their energy use with actionable insights and compelling motivations based on behavioral science. The Simple Energy platform normalizes customer's energy usage, allowing participants to compare with friends. In addition, customers can form teams in order to compete on behalf of a cause they support, such as a school or community organization.

About Simple EnergySimple Energy uses social advanced behavioral science to change how people save energy and how utilities engage their customers. Simple Energy's customer engagement platform and applications combine leading behavioral science research and social game mechanics that encourage energy efficiency. Participants in Simple Energy programs compare their real energy usage with their friends and neighbors, making energy efficiency social, fun, and simple. For more information visit:

About National Grid National Grid (LSE: NG; NYSE:NGG) is an electricity and gas company that connects consumers to energy sources through its networks. The company is at the heart of one of the greatest challenges facing our society - to create new, sustainable energy solutions for the future and developing an energy system that underpins economic prosperity in the 21st century. National Grid holds a vital position at the center of the energy system and it 'joins everything up'.

In the northeast US, we connect more than seven million gas and electric customers to vital energy sources, essential for our modern lifestyles. In Great Britain, we run the gas and electricity systems that our society is built on, delivering gas and electricity across the country.

National Grid delivers electricity to more than 3 million customers in Massachusetts, New York and Rhode Island. It manages the electricity network on Long Island under an agreement with the Long Island Power Authority (LIPA), and owns over 4,000 megawatts of contracted electricity generation, providing power to over one million LIPA customers. It is the largest distributor of natural gas in northeastern U.S., serving more than 3 million customers in New York, Massachusetts and Rhode Island.

SOURCE Simple Energy

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...