|[February 13, 2013]
LiveData Bolsters Management Ranks with Addition Of Diane Laurel Poth to Lead Marketing Programs
CAMBRIDGE, Mass. --(Business Wire)--
Inc., a leader in real-time data
integration and display technology, today announced the appointment
of Diane Laurel Poth to lead the company's marketing programs. A veteran
in high-tech marketing, including more than 10 years in the healthcare
information technology field, Poth will be working closely with the
LiveData management team to expand the voice of the company.
In her position as Marketing Manager, a new one for the company, Poth
will oversee all of LiveData's marketing activities for both of the
company's operating divisions, Electric
Power and Healthcare. The wide-ranging programs include advertising,
trade shows and conferences, public relations, company newsletters, and
other LiveData communications with customers, partners, and other
followers. She comes to LiveData from IntrinsiQ, an oncology clinical
information systems company, where she was Manager of Marketing and
"Diane has enjoyed much success throughout her career, serving many
roles in a marketing capacity," said LiveData CEO Jeff Robbins. "She has
a proven track record building strategies to enhance sales for
healthcare, information technology, and clinical software companies,
working in such organizations as: PatientKeeper, iMDSoft, and IntrinsiQ.
This experience will serve us well, as LiveData faces the welcome
challenges of managing our increasing growth in both healthcare and
electric power markets that are critical to the country's economy."
Poth is recognized as an analytic and creative thinker with the ability
to engage and work collboratively with cross-functional teams, which is
important in a company like LiveData, with its distinct operating
divisions, Robbins added. "Her skills in developing programs across all
media will help LiveData further establish products, build our
visibility, develop our brands, and penetrate new markets."
Having established a foothold in both markets, LiveData in 2012
strengthened its executive team with the creation of a divisional
structure, while maintaining core functions that serve both sides of the
business. The position of Marketing Manager is another example of
"It is rare to find a company that can maintain a leadership position in
two markets, as LiveData has done," said Poth. "As we continue to expand
the growth in both healthcare and electric power, this is an exciting
time to be joining LiveData, and I look forward to helping the company
achieve its potential and increase our customer base."
LiveData solutions are built on a real-time data integration platform, LiveData
RTI, which was designed for maximum flexibility, scalability, and
reliability, leveraging broad-based IT and industry-specific standards
Grid solutions are the trusted real-time platform of choice for
hundreds of electric power utilities across the world. The company's
products continuously monitor, synthesize, and respond to highly
complex multi-faceted processes in real-time, spanning a broad mix of
distributed devices, diverse vendors' systems, protocols, and
databases. LiveData technology understands the applications that
monitor and control operations-SCADA, DCS, DMS, EMS, OMS; and how to
flow data to and between them, across all major standards-based and
proprietary protocols, such as: ICCP/TASE.2, DNP3, IEC (News - Alert) 61850, OPC,
Modbus, and others.
LiveData's flagship healthcare product is PeriOp
Manager, which combines real-time data integration with workflow
automation, advancing patient safety and OR efficiency. It enables
nurses, surgeons, anesthesiologists, and OR technicians to work more
effectively as a team and achieve full compliance with patient safety
protocols. It actively helps the team meet and document Joint
Commission and CMS mandates with real-time operational tools for
facilitating best practices including patient safety alerts, Active
Time Out surgical safety checklists, and antibiotic re-dosing
LiveData is a leading innovator in real-time data
integration and display technology. The company's patents-pending
solutions gather data from diverse sources, integrate the data into
workflows, and present it as meaningful information on easy-to-read,
graphic displays. Leading medical institutions, including Massachusetts
General Hospital, Memorial Sloan-Kettering Cancer Center and
NewYork-Presbyterian Hospital, use LiveData to improve operating room
safety and efficiency. Electric Power customers include independent
operating units such as Southern Company and Xcel Energy, generation and
transmission cooperatives including Basin Electric, and generation
providers like CMS Energy, along with partners such as Invensys and CGI (News - Alert).
Founded in 1991, LiveData is headquartered in Cambridge, Massachusetts.
For more information visit www.livedata.com.
NOTE: LiveData, LiveData RTI, SmartGrid Manager, and PeriOp Manager are
trademarks of LiveData. All other marks are the property of their
respective owners, and are used for identification purposes only.
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