Contact Center Industry News

TMCNet:  Valentine's Day: Paper cards survive in digital age

[February 14, 2013]

Valentine's Day: Paper cards survive in digital age

Feb 14, 2013 (La Crosse Tribune - McClatchy-Tribune Information Services via COMTEX) -- There's no wrong way to say I love you. Tweets are sweet and e-cards are fun, but in an era of instant communication, an old-fashioned valentine still is still the method of choice for many hopeless romantics today for Valentine's Day.

"A physical card is definitely the way to go," said Nick Graham of Onalaska, who was buying a last-minute valentine for his girlfriend Wednesday afternoon at Target in Onalaska. "It's more formal and more intimate." Americans will purchase 145 million Valentine's Day cards this year, according to projections by the Greeting Card Association, making it the second biggest card-giving holiday of the year, after Christmas.

Scores of red and pink envelopes found their way into the mail mix at the La Crosse Post Office this week, said Norb Novotny, manager of mail processing. Tuesday's outgoing mail volume was 25 percent higher than a normal day, thanks to the cards.

"Package business is way up too," he said, with an especially big increase in the number of care packages being delivered to students living in college residence halls.

Last-minute shoppers filled the greeting card aisles at area stores. Not surprisingly, most of them were men, said Ruth Kinstler, who manages two Hallmark stores in La Crosse.

Walgreens on Mormon Coulee Road saw Valentine's Day card sales increase by as much as 6 percent over this week compared with last year.

But as a new, tech-savvy generation comes of age, that may change.

Pamela Morris, who teaches a course on contemporary media in everyday life at the University of Wisconsin-La Crosse, often polls her students on their preferred method when it comes to romantic communication.

"A good 40 percent prefer a one-on-one phone call," she said, "but another 40 percent (prefer) a text message." Electronic communication takes some of the pressure off, she said. There are more choices than ever when it comes to expressing affection, and for the "new media generation," wishing a sweetheart a happy Valentine's Day on Facebook is considered just as appropriate as a card.

"Distances are becoming shorter and media is bringing people closer together," Morris said. "In the future, we could definitely see a paperless Valentine's Day." ___ (c)2013 the La Crosse Tribune (La Crosse, Wis.) Visit the La Crosse Tribune (La Crosse, Wis.) at Distributed by MCT Information Services

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...