Contact Center Industry News

TMCNet:  Mobile App for Anametrix Marketing Analytics Platform Launches in iOS, Android and BlackBerry App Stores

[February 26, 2013]

Mobile App for Anametrix Marketing Analytics Platform Launches in iOS, Android and BlackBerry App Stores

PALM DESERT, Calif. --(Business Wire)--

Anametrix, the first cloud-based, real-time marketing analytics platform, introduces Anametrix Mobile App, which gives marketers access to up-to-date marketing-analytics data on any tablet or smartphone, enabling right-time marketing.


  • Available for download now in iOS, Android and BlackBerry formats, Anametrix Mobile App enables Global 2000 B2C marketers and publishers to visualize, interact and share real-time marketing analytics reporting from any tablet or smartphone.
  • Anametrix Mobile App enables users to search for any existing reports and filter them by criteria such as campaign, region, product category, channel, department and date, enabling more meaningful decisions by focusing the scope of the analysis. Mobile app users can also create ad hoc reports by simply leveraging built-in natural language processing (NLP) capabilities. The reports are automatically refreshed with the most current data, giving users up-to-date marketing performance insights on the go. For added convenience, users can also email reports they've reviewed or filtered directly from their mobile devices, sharing the right data with the right people at the right time.
  • With real-time access to the right data, anytime, anywhere, Anametrix Mobile App enables right-time marketing to improve campaign effectiveness, lower customer acquisition costs and expand customer lifetime value.
  • Visit us at Table #720 at eTail West 2013 for a live demo of Anametrix Mobile App, as well as details on how the Anametrix marketing analytics platform increases return on marketing investment (ROMI) for Global 2000 retailers and publishers. If you're unable to attend the event, please visit our SlideShare channel for information and customer testimonials, or contact us for a demo.
  • Pricing for the Anametrix platform is based on the number of data sources being connected. Pricing plans include unlimited users to ensure universal access for all marketers and executives. Anametrix Mobile App is included at no additional fee to clients and is available immediately.
  • Anametrix is completely cloud-based. Users can access their marketing data in real time through an in-browser UI, Microsoft Excel, or any iOS, Android or BlackBerry (News - Alert) mobile device. There is no software to install or manage.


Pelin Thorogood, Anametrix's CEO

"Etailers and publishers succeed when they deliver the right offers at the right time on the device the consumer is using at the time. Anametrix Mobile App gives marketers anytime, anywhere access to their real-time analytics, enabling opportunities for right-time marketing that drives relevance and improves return on marketing investment."

Gavin Heaton, Constellation Research's VP and Principal Analyst

"CMOs are on the go 24/7 and mobile first is a key requirement. For marketing campaign insights to be truly actionable, the marketing analytics must be easily accessible on tablets and smartphones."

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Anametrix transforms businesses with marketing analytics. We collect, analyze, and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit, Twitter, LinkedIn, Facebook, Google+ and our blog.

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

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