|[January 27, 2014]
SpotXchange Boasts Fastest Growing Platform for Video Advertising in 2013
DENVER --(Business Wire)--
the trusted platform for video advertising, today announced milestones
and financial results for 2013. Most notably, the company reported
programmatic revenue accounted for 46 percent of overall revenue, and
reached an all-time high in December 2013, accounting for 57 percent of
revenue that month, four times higher than programmatic revenue in
The success of SpotXchange's video advertising platform has led to
growth on all sides of the business as demand for the company's
technology, services and ad serving capabilities increases. Comparing
year-over-year growth, SpotXchange saw revenue grow by 70 percent in Q4,
and 184 percent in December. The company's headcount also spiked, up
from 74 employees to 122 employees by the end of 2013.
In addition to strong revenue growth, SpotXchange has provided guidance
on record-breaking numbers across its global video advertising
marketplace and platform for premium publishers:
Mobile represented the fastest growing segment in the business, having
served roughly 1 billion mobile vdeo impression opportunities to
programmatic buyers worldwide in Q4.
Video ad bid requests jumped from 1 million/minute in December 2012 to
3.5 million/minute in December 2013.
Video ad views in the U.S. went from 500 million in January 2013 to
2.5 billion in November 2013 (comScore (News - Alert)).
Reach in the U.S. went from 50 million visitors in January 2013 to 130
million visitors in November 2013 (comScore).
Global reach went from 86 million visitors in January 2013 to 291
million visitors in December 2013 (Quantcast (News - Alert)).
Daily global uniques increased to over 20 million/day in December 2013
vs. 5 million/day in December 2012.
Video ad auctions jumped to 500 million/day (peaking at 1 billion/day)
in December 2013 vs. 150 million/day in December 2012.
"SpotXchange is looking forward to an explosive 2014 as we cement our
position as the industry's most comprehensive video advertising
platform, including superior ad serving capabilities and the best
control and transparency available," said Mike Shehan, CEO of
SpotXchange. "Our partners consistently report that SpotXchange is a top
source for programmatic video advertising inventory and we're proud that
our publisher customers are seeing significant jumps in revenue from
using our technology. We're excited to continue this momentum by
providing increased liquidity and efficiency for both sides of the
SpotXchange is the trusted video advertising platform for premium
publishers, connecting them with advertisers, agencies,
trading desks, DSPs and ad networks to ensure they achieve maximum
revenue for their inventory. SpotXchange shows premium publishers and
more than 1,000 world class advertisers that there is a better way to
buy and sell digital video - with trusted solutions that guarantee total
transparency, brand safety and real-time control in an open market or
directly executed through the SpotXchange platform. Headquartered north
of Denver, SpotXchange has offices in New York, London, and Sydney and
is ranked 4th on comScore for video ads served, reaching over 260
million unique visitors in more than 80 countries each month. For more
information, please visit www.spotxchange.com
and follow SpotXchange on Twitter (News - Alert) @SpotXchange.
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