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TMCNet:  Research and Markets: Kapsole Rural & Urban Insight Series - 2014 Features 35 States, 640 Districts, 5985 Blocks and 7838 Towns

[February 19, 2014]

Research and Markets: Kapsole Rural & Urban Insight Series - 2014 Features 35 States, 640 Districts, 5985 Blocks and 7838 Towns

DUBLIN --(Business Wire)--

Research and Markets ( has announced the addition of the "Kapsole Rural & Urban Insight Series: A Strategic Toolkit to Decipher Indian Geographies" directory to their offering.

The Kapsole Rural & Urban Insight Series is a web based query enabled database giving granular insights on economic, demographic, social and market aspects of different rural and urban areas in India at state, district, town and block level. Its also represents income profile of town and blocks though major assets buying pattern, basic standard of living like type of house and government basic infrastructure faciliies to respective areas. Data is available in form of excel and summarize research report of all district and block and towns.

Product also provide information on Media Touch-points:- Traditional Media (TV, Radio, Cinema, Internet, Mobile Phones) and Lifestyle parameters like Durable ownership, Holidaying, Visits to relatives, Eating out, Sports and leisure activities and accessing electricity and banking services.

Following are benefits for Corporate:

- Planning entry strategy for new markets

- Sales Benchmarking

- Planning the Distribution Network

- Designing media and communication plans at small geographic units

Following are benefits for Academia -professors & students:

It helps in research assignments, preparing presentations and developing understanding of Indian economy for faculty and students

Acts as consultancy resources for faculty

Indexing on various parameters which help to analyze income and economy efficiency of the targeted location

Help in solving marketing case studies for MBA students

For more information visit

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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