Contact Center Industry News

TMCNet:  Ads on WhatApp to impact the usage, expert says [Gulf News (United Arab Emirates)]

[February 20, 2014]

Ads on WhatApp to impact the usage, expert says [Gulf News (United Arab Emirates)]

(Gulf News (United Arab Emirates) Via Acquire Media NewsEdge) Dubai: The Facebook-WhatsApp deal has raised fears that Facebook would introduce adverts to WhatsApp in bid to make money and lose its privacy.

When downloading the WhatsApp application, it asks permission to access your phone book data.

WhatsApp said in its blog that no one else using WhatsApp has access to your address book data unless you share the data.

"In order to prevent and reduce unsolicited spam messages, as well as to improve your in-app experience, WhatsApp uses the phone numbers from your phone's address book. WhatsApp does not store any of your information on anyone else's systems," the blog said.

WhatsApp looks at the phone numbers in your address book, then checks to see which of those numbers are verified in WhatsApp. This allows any WhatsApp users from your address book to appear as contacts in your Favourites / Select contact screen and the Chats screen.

"During this entire process, only the phone numbers are sent to WhatsApp for lookup, securely, over an encrypted connection. No other information, such as names, emails, and addresses are sent," the blog said.

Great products Mark Zuckerberg, Founder, Chairman and CEO, Facebook, had said that WhatsApp will continue operating as an independent service as Instagram and he does not think that ads are the right way to monetise messaging systems.

"WhatsApp will complement our existing chat and messaging services to provide new tools for our community. Facebook Messenger is widely used for chatting with your Facebook friends, and WhatsApp for communicating with all of your contacts and small groups of people. Since WhatsApp and Messenger serve such different and important uses, we will continue investing in both and making them each great products for everyone," Zuckerberg said in a statement.

But Khalid Abu Hosan, an engineer at a Dubai-based construction company, said that if Facebook is not going to use adverts on WhatApp, then how is it going to make money.

"I think it make use adverts after a couple of years. If ads don't pop up I will continue using WhatsApp," he said.

Monetising Vishal Tripathi, principal research analyst at Gartner, said that if advertisements happen on WhatsApp, then it will impact the usage. Right now Facebook has said that it will remain autonomous and operate independently.

"We have to watch and watch," Tripathi said.

Facebook needs to monetise it to make money, he said, and added that they have to look at a different way of monetising it.

Regarding privacy issue, Paul Black, Director of Telecoms and media at research firm International Data Corporation (IDC) said that privacy is one issue which everybody is facing on internet and no one is safe.

Jan Koum, co-founder of WhatsApp, said in a blog that users can still count on absolutely no ads interrupting your communication. "There would have been no partnership between our two companies if we had to compromise on the core principles that will always define our company, our vision and our product." Facebook has assured the WhatsApp co-founders that WhatsApp will remain ad-free and they will not have to compromise on their principles. Jan, as a new member of Facebook's board, will continue to champion the rights of WhatsApp users.

(c) 2014 Al Nisr Publishing LLC . All rights reserved. Provided by, an company

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...