Contact Center Industry News

TMCNet:  LTE Data Plan Share of the Market Grows by 150%, but Doesn't Always Boost Revenues, Says ABI Research

[February 24, 2014]

LTE Data Plan Share of the Market Grows by 150%, but Doesn't Always Boost Revenues, Says ABI Research

SINGAPORE --(Business Wire)--

According to ABI Research's (News - Alert) Mobile Internet Pricing Q1-2014 Market Data, more than 55% of the cheapest country tariff plans are 4G compared to just 22% a year ago. This has been driven by the aggressive deployment of LTE (News - Alert) networks and a wider choice of consumer-centric LTE smartphones.

"However, we found that the average cost of mobile Internet tariff plans across the cheapest 20 markets increased by 8.24% between Q1-2013 and Q1-2014," comments Marina Lu, research associate at ABI Research. "While 55% of the 20 cheapest country plans were 4G, 4G tariff plans were only marginally more expensive than 3G tariff plans. One year ago, the 4G data pricing was around 20% higher than 3G for the equivalent data-plan. Competition is forcing the mobile operators to pare down the prices of even their 4G tariffs."

The current 4G service adopters are bigger spenders than their 3G and 2G counterparts, and mobile operators are keen to lure across these upgrading 4G subscribers, but carriers should not over-shoot in their tariff plan reductions. "For example, in the French Market, a price war was initiated by Free Mobile providing a low-cost 4G package as a competitive response to Bouygues Telecom. Bouygues Telecom had announced that 3G subscriers upgrading to 4G would continue to pay 3G prices," states Jake Saunders, VP and practice director. "Mobile carriers should be getting an ARPU boost from 4G and should not be in a race to bargain basement prices. LTE Multi-device Shared Plans are one solution that does boost ARPU."

In many markets, in-country voice dialling and text messaging have become heavily commoditized. Mobile operators, such as Vodafone (News - Alert), T-Mobile, and Telefónica, now offer unlimited text and voice for their mid and high tier data quota plans. This type of Multiple Tiered Data Tariff now represents 46.7% of all tariff plans. Multi-device Shared Plans are starting to gain traction in the market as they now represent 8.3% of tariff plans, growing 38% QoQ.

For more information, please visit ABI Research's "Mobile Data Price Tracker." This study is part of the firm's Mobile Deployments, CAPEX, and Traffic Research Service (

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research's worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit, or call +1.516.624.2500.

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...