East Meets West With New Búcha Sparkling Kombucha Tea; First Kombucha Made With Exotic 'Yuzu Lemon' Super Fruit
(PR Web Via Acquire Media NewsEdge) Torrance, CA (PRWEB) February 28, 2014
B&R Liquid Adventure, LLC, a California healthy beverage provider focused on delivering organic certified sparkling kombucha tea products with unprecedented taste under the búcha live kombucha brand name, today announced its newest flavor launch: búcha yuzu lemon. Based on the aromatic East Asian super fruit, búcha yuzu lemon is an exquisite blend of organic lemon and zesty yuzu fruit – a favorite ingredient of high-end chefs used in international cuisine. It will be sampled for the first time to leading foodies, chefs, kombucha drinkers and buyers at the upcoming Natural Products Expo West event (from Booth #5236) March 7-9 in Anaheim, Calif.
With spring and summer around the corner, this lively sparkling kombucha tea arrives to store shelves just in time to complement the seasons. Búcha yuzu lemon harmonizes with any meal, celebration or just an afternoon pick-me-up, and is expected to contribute to the company’s high-growth distribution and fan base as the popular kombucha line continues to expand its distribution across North America.
“Lemonade is such a popular beverage, but this búcha blend just takes it over the top,” said Ron Lloyd, B&R’s CEO and a lemonade aficionado. “By pairing the benefits of the in-vogue yuzu super fruit with the delicious and ‘cleansing’ aspects of fermented kombucha tea, it’s something special for springtime rejuvenation and summertime sipping.”
Although all of the búcha flavors are low calorie, this refreshing blend takes the brand to an even lower calorie and sweetener content per serving. The carefully fermented, non-alcoholic offering, which is made from a base of the highest quality organic teas and live cultures, is designed to refresh souls and excite taste buds without expanding waistlines.
Since launching búcha, the company has introduced new flavors cautiously. According to Frank Commanday, búcha Brewmaster, “In a category in which efficacy typically comes first while great refreshing taste is an after-thought, we work hard to ensure our taste profile is bold, delicious and unique – so we don’t rush the process. Our goal is to find unique new flavor pairings that will be interesting to kombucha loyalists and to those new to the category seeking a drink that will dazzle, without the familiar harsh vinegar backlash. We pair ingredients such as this organic lemon kombucha tea with tangy yuzu flavor to deliver a rare, first-of-its-kind offering which exhibits one of our strengths – exceptional, unexpected flavors. The circle of goodness is completed by great taste enhancing the long-reputed well-being benefits we believe our búcha delivers.”
“The commercial kombucha industry continues to expand quickly via double digit growth each year, despite a 2010 withdrawal hiccup,” said Hannah Crum, industry expert and head of the recently formed Kombucha Brewers International trade association. “Even more exciting, as market leaders make headway into the non-natural sector, including traditional grocery and convenience outlets, and as more and more small brands enter the kombucha space, the entire category is on pace to surpass $500MM in yearly sales by 2015.”
“Our mission is to deliver the liveliest sparking kombucha tea on the market that boasts bold flavors, unrivaled taste and a package presentation that connects with a range of consumers – both from the natural foods enthusiasts to mainstream shoppers,” said Lloyd. “While staying close to our roots in the natural food space, our total búcha offering has helped us expand across the country into natural, specialty and conventional stores and co-ops such as Whole Foods Markets, PCC, Mother’s Markets, Kroger and Safeway.”
Bold Fruit, Spice & Herbal Pairings
The búcha family is today comprised of eight flavors: búcha Blood Orange, búcha Grapefruit Sage, búcha Guava Mango, búcha Lemongrass Ginger, búcha Masala Chai, búcha Raspberry Pomegranate, búcha Verbena Rose, and now búcha Yuzu Lemon. The sparkling kombucha teas offer a delicious, refreshing and low-calorie alternative to the many sugary, high-calorie, high-caffeine drinks on the market. For more than 2,000 years, people have been drinking kombucha as the organic acids, antioxidants and probiotics are seemingly beneficial and may aid digestion and help detoxify the body.
Búcha products, which are all natural, organic certified, VEGAN, Non-GMO and gluten free, are sold in the finest natural, organic and specialty foods retailers, co-ops, supermarkets and restaurants across North America. Distribution includes about 80% of the country, plus Canada. The flavors of búcha are offered in 16-ounce glass bottles with a suggested manufacturer’s retail price of $3.49 per bottle. As búcha contains live probiotics, the product must be refrigerated.
To taste búcha yuzu lemon for yourself, visit us at the Natural Products Expo West on March 7-9, 2014 – Booth # 5236 in Hall E – at the Anaheim Convention Center in Anaheim, Calif. Product will be in stores late March. For more about B&R Liquid Adventure’s kombucha product line, and to find búcha in a store near you, please go to http://www.mybucha.com or http://www.facebook.com/buchalivekombucha.
About B&R Liquid Adventure
B&R Liquid Adventure, LLC, a healthy beverage provider, offers great-tasting sparkling kombucha tea marketed under the brand name búcha live kombucha. The privately held company, founded in 2009 in Southern California, aims to extend the appeal of kombucha beyond the dedicated fans of the category to reach general consumers through its wholesome, low-calorie, probiotic product line. The company maintains a distribution presence in 80% of the U.S. and Canada with a goal to continue building out its market-leading portfolio of functional, fermented non-alcoholic beverages as a smart alternative to sugary and highly caffeinated drinks. http://www.mybucha.com
Búcha, búcha, and “Taste the Culture of Life” are trademarks of B&R Liquid Adventure, LLC.
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