Contact Center Industry News

TMCNet:  Oracle and SHIFT Work Together on New Open API-Based Paid Media Solution for Oracle Social Cloud

[March 07, 2014]

Oracle and SHIFT Work Together on New Open API-Based Paid Media Solution for Oracle Social Cloud

(PR Web Via Acquire Media NewsEdge) Santa Monica, CA (PRWEB) March 07, 2014 SHIFT (, the leading marketing software company for brand advertisers, today announced its relationship with Oracle on Oracle Social Cloud’s new open API-based paid media solution. The integration with Oracle’s Social Relationship Management (SRM) platform will enable connection and collaboration between content creation and management in SRM to promoting that content across Facebook and Twitter via SHIFT’s Open Marketing Cloud.

SHIFT has extensive leadership in the advertising technology space along with platform capabilities, technology innovation, strategic partnerships with major social networks, customer base and scale capabilities. The company will bring technology expertise and Facebook and Twitter partnerships to Oracle’s customers, giving them a competitive edge with access to beta advertising and analytics products for each platform.

“We are proud to work with Oracle for the launch of its new paid media solution. We believe paid media is the most important element in any marketing strategy, as it enables marketers to reach customers with a tailored and targeted message,” said James Borow, co-founder and CEO of SHIFT. “This integration will provide Oracle customers the ability to execute large-scale advertising campaigns across social platforms efficiently and effectively. We look forward to working with current and future Oracle customers to help maximize their brand marketing ROI.” For additional information on the SHIFT Open Marketing Cloud, please visit Current Oracle customers can access SHIFT through Oracle’s Social Relationship Management (SRM) platform.

About SHIFT SHIFT is the only marketing platform built to maximize your brand marketing ROI across Facebook, Twitter and LinkedIn on any device. SHIFT’s Open Marketing Cloud provides solutions for planning, advertising and analyzing social marketing campaigns for global brands, including 10 of the top 20 largest advertisers. SHIFT has earned Facebook’s Strategic PMD distinction, Twitter’s Ads API distinction and LinkedIn’s Sponsored Updates partnership. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit

Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Read the full story at (c) 2014 PRWEB.COM Newswire

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