Contact Center Industry News

TMCNet:  Charleston Fashion Week Hires Kelly Fletcher PR for National Media Relations

[March 13, 2014]

Charleston Fashion Week Hires Kelly Fletcher PR for National Media Relations

(PR Web Via Acquire Media NewsEdge) Charleston, SC (PRWEB) March 13, 2014 Baker Motor Company Charleston Fashion Week® 2014 (CFW) announced the retention of Knoxville, TN and Atlanta, GA-based Kelly Fletcher PR (Fletcher) to expand national media relations efforts for the annual week-long event. Fletcher’s expertise in marketing to women coupled with extensive contacts in the fashion and lifestyle space were key deciding factors.

“As Charleston Fashion Week continues to gain momentum as the South’s premiere fashion event, we felt the time was right to build on our national media outreach efforts,” explained Jed Drew co-founder. “Fletcher has a proven track record when it comes to engaging media and securing coverage in the women’s interest category. We’re excited to have the firm onboard.” Kelly Fletcher PR is responsible for reaching out to national fashion and women’s interest media to generate interest in attending and covering Charleston Fashion Week. The firm will also be stationed in the media tent on Marion Square during the event to assist with coordinating interviews and pushing out real-time news and content to a national network of fashion bloggers and other interested media outlets.

“It’s an honor to work alongside the professionals of Charleston Fashion Week and observe first-hand how this event is sparking the interest of major influencers in the national fashion media," said Kelly Fletcher, CEO of Kelly Fletcher PR. “We’re focused on laying the groundwork with editors and media celebrities who can enhance the credibility of Charleston Fashion Week and catapult it to the next level; nationally and internationally.” For more information on CFW visit or follow @ChasFashWeek on Twitter, Facebook, and Instagram. For more information on Kelly Fletcher PR, visit or follow @FletcherPR on Twitter, Facebook, and LinkedIn.

About Kelly Fletcher PR Founded in 2008, Kelly Fletcher PR is focused on reaching women through the power of media. Headquartered in Knoxville, TN with a recent expansion to Atlanta, GA, the boutique firm creates integrated marketing and PR campaigns that resonate with women and produce measurable results. The award-winning agency was founded by North Carolina native, Kelly Fletcher, and serves a variety of regional and national clients.

About Charleston Fashion Week® Showcasing both emerging and established fashion designers, as well as local retailers, Charleston Fashion Week® has fast become one of the premier fashion weeks in North America. This multimedia event presents high-end runway shows, interactive entertainment, chic after-parties, and press events. The 2014 event will be held under the tents in Marion Square in Charleston, SC, featuring more than 45 runway shows, the Spring Bridal Show, Emerging Designer Competition: East, and Rock the Runway Model Competition™.

# # # Read the full story at (c) 2014 PRWEB.COM Newswire

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...