Contact Center Industry News

TMCNet:  FEATURE: Japan university, companies develop halal soy sauce for Muslim market

[March 20, 2014]

FEATURE: Japan university, companies develop halal soy sauce for Muslim market

(Japan Economic Newswire Via Acquire Media NewsEdge) A soy sauce maker and a food company in the central Japan prefecture of Fukui along with the Fukui Prefectural University have jointly developed an alcohol-free soy sauce-like seasoning with the aim of marketing it to Muslim consumers in Japan and abroad.

The new seasoning, named "Fukumurasaki," has already been approved as "halal," which means that the product is processed according to Islamic law. The law requires food to be completely alcohol-free.

Soy sauce usually contains a slight amount of alcohol as it is made through the fermentation of soy beans by rice malt.

But a newly developed method of fermentation, discovered by Takashi Utagawa, 66, specially appointed professor of applied microbiology at the Fukui Prefectural University, enables the production of Fukumurasaki, which is free of any alcohol.

When fermenting fish to produce the fish sauce that serves as the basic ingredient of Fukumurasaki, Utagawa utilized a degradative enzyme contained in the fish entrails in order to reduce the fermentation time. As the fermentation was shortened to one day as opposed to the six to 12 months needed for the production of regular soy sauce, Utagawa successfully produced a fish sauce that is completely alcohol-free.

The new fermentation method was prompted by a product development project launched in 2008 at the Fukui Prefectural University. The project is aimed at developing new products using the internal organs of fish, which are usually disposed of when making Fukui's local specialty "heshiko," or mackerel pickled in salted rice-bran paste.

Local soy sauce maker Muroji Co. will be in charge of production, while sales and marketing will be handled by Fukui BioTech Co., also based in Fukui.

Saeed Akhtar, 45, director at the Japan-based Nippon Asia Halal Association that issues halal certificates for food items produced in Japan, said Muslims around the globe will feel comfortable using Fukumurasaki.

The soy sauce-like seasoning made its debut at an international food fair held in March at the Makuhari Messe convention center in the city of Chiba, east of Tokyo.

"Soy sauce flavor is a basis of Japanese cuisine," Utagawa of the Fukui Prefectural University said, adding he hopes people from around the globe will enjoy Japanese food during the 2020 Olympics in Tokyo.

(c) 2014 Kyodo News

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...