Contact Center Industry News

TMCNet:  Epsilon Partners With Adobe to Deliver Next-Generation Loyalty Platform

[March 25, 2014]

Epsilon Partners With Adobe to Deliver Next-Generation Loyalty Platform

SALT LAKE CITY --(Business Wire)--

Adobe (News - Alert) Summit, The Digital Marketing Conference - Epsilon, the global leader in creating customer connections that build brand and business equity, and Adobe (Nasdaq:ADBE), today announced a global partnership to deliver next generation technology and strategic solutions that enable clients to create long-term profitable customer relationships. As part of the agreement, Epsilon will incorporate Adobe Marketing Cloud solutions into their Agility Loyalty Platform.

Epsilon's Agility Loyalty is a fully integrated, state-of-the art loyalty platform offering data, analytics and transactional rules-based functionality that empowers clients to be successful in the face of new loyalty demands. Through the partnership, Epsilon will utilize Adobe Marketing Cloud solutions to optimize the customer experience, extend reach to new and existing customers and breathe new life into brands.

"Epsilon and Adobe's combined expertise provides our clients with a complete solution that allows them to maximize customer loyalty marketing programs," said Andrew Frawley, President of Epsilon. "This relationship with Adobe and the investments we are making in our loyalty solution serve to reinforce our commitment to bring our clients the most comprehensive solutions to address their marketing needs and business goals."

Together, the marketing services of Epsilon and Adobe enhance brands' capabilities to deliver exceptional digital experiences. Adobe Experience Manager, the industry's leading Web experience management solution, is the first solution leveraged by Epsilon to provide personalized content to customers. Experience Manager enables marketers to organize, create and manage the delivery of reative assets across online channels, including the Web, mobile sites and apps, and communities. Relevant content is stored within Experience Manager Assets, and creative content is added and delivered to individual users in real-time through the Agility Loyalty platform. Other Adobe Marketing Cloud solutions to be incorporated with Epsilon's Agility Loyalty offering include: Adobe Analytics, Adobe Campaign, Adobe Media Optimizer, Adobe Social, and Adobe Target.

"Adobe Marketing Cloud is a complete set of integrated solutions that help marketers maximize impact and revenue," said Jim Sink, vice president, global alliances, Adobe. "When combined with Epsilon's clear leadership in loyalty programs, this partnership will help brands to better understand and connect with their customers in ways that once were only dreams."

About Epsilon

Epsilon is the global leader in creating customer connections that build brand and business equity. A new breed of agency for a consumer-empowered world, our unique approach harnesses the power of rich data, world-leading technologies, engaging creativity and transformative ideas to ignite connections between brands and customers, delivering dramatic results. Recognized by Ad Age as the #1 U.S. Agency from All Disciplines, #1 World CRM/Direct Marketing Network and #2 U.S. Digital Agency Network, we employ over 5000 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit, follow us on Twitter (News - Alert) @EpsilonMktg or call 1.800.309.0505.

About Adobe Marketing Cloud

Now there's a place that puts everything digital marketers need in one spot. It's called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever.

About Adobe Systems (News - Alert) Incorporated

Adobe is changing the world through digital experiences. For more information, visit

© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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