Contact Center Industry News

TMCNet:  Elemental Ushers in the Future of Software-Defined Video

[April 05, 2014]

Elemental Ushers in the Future of Software-Defined Video

PORTLAND, Ore. --(Business Wire)--

Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced that its video processing software runs on multiple processing architectures including appliances, blade solutions, virtual machines and the cloud. The announcement frees customers around the world to economically optimize infrastructure for their particular video processing application.

Software-defined video (SDV) solutions take an infrastructure-agnostic approach to implementing flexible, scalable and easily upgradable video architectures. Unlike legacy solutions, this advancement allows video providers to deploy software across an optimal combination of dedicated and virtualized resources in both private and public data centers. In enabling customers to use CPU-based configurations as well as its award-winning GPU-accelerated video processing, recent updates to the Elemental platform establish the benchmark in software-defined video by:

  • Allowing less compute-intensive applications, such as single-stream encoding, to take advantage of Elemental's platform without the assist of graphic processors;
  • Providing broad geographical coverage with cloud-based deployments, independent of available infrastructure in a specific region or market;
  • Enabling virtulized operations for video processing where shared hardware resources and blade-based systems are a critical customer requirement; and
  • Saving operational costs by reallocating legacy systems to meet future video processing requirements.

"The professional video production ecosystem is migrating from traditional hardware- and facilities-based solutions to software-based solutions running on virtual servers in data centers in private or public clouds," said Sam Rosen, practice director for ABI Research (News - Alert). "Elemental's multiscreen solutions have received wide adoption in demanding applications, and the addition of more flexible software-defined solutions will extend the value to major global video providers."

"Elemental's investment to extend its platform is a direct result of input from customers seeking to implement the most dynamic and scalable video infrastructure possible," said Aslam Khader, chief product officer for Elemental. "In developing our patented software stack to support additional architectures, Elemental is positioned to be the dominant player in the software-defined video market."

With support for multiple processing architectures, Elemental is first-to-market with a hardware-agnostic platform that can run on a customer's deployment model of choice. The platform meets the needs of a diverse customer base with flexible, scalable and powerful software that is easily upgradable and allows for the repurposing of existing equipment.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 400 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime - all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit and follow @elementaltech on Twitter (News - Alert).

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