|[April 17, 2014]
Award-Winning Singita Safari Lodges Deploy PAR's SMS|Host® Hospitality Management System
NEW HARTFORD, N.Y. --(Business Wire)--
PAR Springer-Miller Systems, Inc. (PSMS) --- a wholly owned subsidiary
of PAR Technology Corporation (NYSE:PAR) and the leading provider of
guest-centric hospitality management systems today announces the
successful deployment of the SMS|Host Hospitality Management
System at the 12 Singita safari camps and lodges in South Africa,
Zimbabwe, and Tanzania.
Singita serves as the trusted guardian of over half a million acres of
pristine land in Africa that offer exceptional safari experiences.
Singita maintains an unwavering commitment to the preservation and
protection of large tracts of wilderness areas that are home to
magnificent wildlife populations, for future generations.
"At Singita we strive for a balance between hospitality, conservation
and community," commented Lindy Rousseau, Sales & Marketing Director of
Singita. "We are honored to be able to share this unique part of the
world while remaining highly respectful of the natural environment."
Singita manages 12 lodges in five distinct regions, across three
countries from their headquarters in Cape Town, South Africa. Employing
the SMS|Host Hospitality Management System including the SMS|Enterprise
and SMS|Multi-property management modules, enables seamless
information flow between the central office and the remote properties.
"We take great pride in our award winning lodges," commented Rousseau
"We're working hard to continue to build our reputation as a leader in
both conservation and hospitality in Southern Africa."
Guests often travel across the region, staying in several of the Singita
lodges. SMS|Host allows guest nformation and preference
details to flow across all of the lodges. In addition, Singita can use
the system to create a comprehensive, guest-friendly itinerary.
"We value our relationship with Singita. We admire their operating
philosophy and their endless commitment to excellence and guest
satisfaction. With the installation of SMS|Host, Singita
joins an impressive community of the world's finest hotels and resorts
that use products by PAR Springer-Miller," remarked Larry Hall,
President & CEO, PAR Springer-Miller. "Singita demonstrated an
unwavering commitment to a successful implementation, and the teams from
PAR Springer-Miller and Singita responded by putting forward an
extraordinary effort to achieve a successful implementation in the face
of unique and demanding circumstances."
With SMS|Host, PAR Springer-Miller Systems continues to set
the standard in improving guest service with hospitality technology. By
integrating all of a property's operations into a single system, PAR
Springer-Miller's high-tech solutions enable staff to offer high-touch
service creating an exception guest service environment.
Singita is the trusted guardian of over half a million acres of pristine
land in Africa and responsible for successful community development
projects, making a tangible difference in the lives of the people living
and working in and around its lodges. Singita proudly operates 12 lodges
and camps, each a unique experience in its own right, in five regions
across three countries in Africa. www.singita.com.
About PAR Technology Corporation
PAR Technology Corporation's stock is traded on the New York Stock
Exchange under the symbol PAR. PAR's Hospitality segment has been a
leading provider of restaurant and retail technology for more than 30
years. PAR offers technology solutions for the full spectrum of
restaurant operations, from large chain and independent table service
restaurants to international quick service chains. PAR's Hospitality
business markets hotel management systems that provide a complete suite
of powerful tools for guest management, recreation management, and
timeshare/condo management. In addition, PAR provides the spa industry a
leading management application that was specifically designed to support
the unique needs of the resort spa and day spa markets, a rapidly
growing hospitality segment. Products from PAR also can be found in
retailers, cinemas, cruise lines, stadiums and food service companies.
PAR's Government segment is a leader in providing computer-based system
design, engineering and technical services to the Department of Defense
and various federal agencies.
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