Contact Center Industry News

TMCNet:  Data Analytics Firm Mu Sigma Buys Webfluenz [DealCurry (India)]

[July 02, 2014]

Data Analytics Firm Mu Sigma Buys Webfluenz [DealCurry (India)]

(DealCurry (India) Via Acquire Media NewsEdge) Bangalore based decision sciences and analytics firms Mu Sigma has acquired Singapore's Webfluenz, which mines the social media to churn out insights. The financials of the deals were not disclosed.

Webfluenz founded by National Institute of Design graduate Bharani Setlur and Chennai Mathematical Institute alumnus Harish Madabushi in 2010 provides a platform to monitor, analyse and manage social media and the realtime web.

It uses Natural Language Processing (NLP) semantic search algorithms, advanced data mining, and pattern recognition to search through millions of sources from seven different channels including blogs, microblogs, social networking sites, images, videos, forums, and news.

The firm has aided global companies such as toy retailer Hamleys, Publicis Omnicom Group and Japanese advertising firm Dentsu to track and analyse social media conversations.

Webfluenz also gives the option to generate attractive PDF reports, and receive reports on any keywords you're actively monitoring.

Post the acquisition Webfluenz's solutions will be integrated with Mu Sigma's products like muText and muESP which would enhance the company's offering to clients going beyond traditional social media monitoring.

The billion dollar club member, @Mu_Sigma100 Private Limited sigma conflates data from multiple sources – people and machines, processes and platforms -to help its clients make intelligent decisions in critical areas like risk, supply chain, and marketing.

Mu Sigma has been shifting its focus from a service-based approach to creating big data products.

The company raised about $200 Mn in multiple rounds of funding over the last five years. The leading investors in these rounds were Sequoia Capital and General Atlantic.

In February 2013, Mastercard Advisors had made a strategic partnership with Mu Sigma for building analytics products, combining MasterCard Advisors' aggregated and anonymous purchase behaviour insights with Mu Sigma's advanced analytics. The transaction valued the company over one billion.

(c) 2014 EagleEye Research & Media Pvt. Ltd. All rights reserved. Provided by SyndiGate Media Inc. (

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...