Contact Center Industry News

TMCNet:  Your Business: Strategies for socially sensible investing [Jerusalem Post (Israel)]

[July 06, 2014]

Your Business: Strategies for socially sensible investing [Jerusalem Post (Israel)]

(Jerusalem Post (Israel) Via Acquire Media NewsEdge) Socially responsible investors, "shareholder advocates," want their investment money to effect change in living conditions and human development without their proactive investment strategies sacrificing returns on investment.

Here are three strategies and investment recommendations: Impact Investing (II), Corporate Social Responsibility (CSR), and Sustainable Investing (SI).

Impact Investing targets specific issues: democracy and religious freedom, environmental safety, community development, animal welfare, universal health care, women's rights and economic development, literacy, income redistribution, eliminating smoking, gun control and human trafficking.

Campbell Soup (NYSE: CPB), for example, partners "with the American Heart Association to address consumer health concerns, and address issues relating to both childhood obesity and hunger." The architect of this strategy, former CEO of Campbell Soup, exclaims, "The more we leveraged our business resources to deliver social value… the better we performed in the marketplace." Campbell's trades near its 52-week high of $48.08. This is a basic food group stock paying 2.69% yield. Analysts waiver between hold and moderate sell, because in a mature company like Campbell's, annual sales growth (4.5%) is steady but not awesome.

Teva Pharmaceuticals Industries Ltd. (NYSE: TEVA) is an Israeli-based company that donated nearly $3 million last year for medical education in Pennsylvania, according to Sherwin Pomerantz, president of Atid EDI Ltd. Starbucks (NYSE: SBUX) announced it is going to cover much of college education tuitions for 135,000 baristas. Details are emerging.

Secretary of Education Arnold Duncan welcomed Starbucks's announcement saying, "Think of the example you can set for the rest of the nation. If you guys can do this well… you're going to change the trajectory of the entire country." Starbucks might also have hit on a way for quick-service restaurants to retain smarter, low wageworkers in their jobs longer (not to sound jaded).

Corporate Social Responsibility (CSR) strategy is for shareholder advocates wanting "big-picture" investing. IBM (NYSE: IBM), like Campbell's, credits its corporate giving with increasing employee engagement in community affairs, reducing employee turnover and skill development, strengthening customer relationships and opening new markets. Its giving is good for others, good for itself, and IBM is good at it.

Some companies give generously in absolute dollars, and others as a percentage of pre-tax profits (ptp). Leading the pack and worth investing in are: • Wells Fargo & Co. (NYSE: WFC) donated $315,845,766; 1.3% ptp • Walmart Stores (NYSE: WMT) donated $311,607,280 cash and more than $755m. in products; 4.5% ptp The Chronicle of Philanthropy in an earlier review identified companies donating the largest percentages from ptp. If they can operate on this standard, others can too.

• Kroger Co. (NYSE: KR) gave $64,000,000; 10.9% ptp • Macy's (NYSE: M) donated $41,266,887; 8.1% ptp Sustainable Investing as a third strategy offers returns on investments as healthy as other kinds over the long term.

The Domini 400 Social Index boasts that carefully selected stocks with social and environmental standards lead to potentially higher returns. The Domini Social Equity Fund (DSEFX) beat the S&P 500 rising 32.85% in 2013. Its current return almost exclusively from stock investments is a respectable 8.6%, at a price of $46.98. DSEFX has a Morningstar rating above average of 3 stars.

Elon Musk, CEO of Tesla Motors (NASDAQ: TSLA), is releasing electric car patents to companies that want to produce electric cars. Musk is fulfilling the company mission of sustainability. The stock is speculative and volatile. This might also result in lowering Tesla's costs with other electric carmakers sharing costs for building universal electric battery recharging stations.

Chipotle Mexican Grill, Inc. (NYSE: CMG) is an example of SI in the food business. It has more than 800 restaurants serving food from organic farms, and free-range poultry and beef. Sales top $3.3b, and grew 17.7% in the past 12 months.

The stock is high priced, but the company has growth potential appealing to quick service and healthy eating consumer preferences.

My article in the Gale Business Insights Handbook of Investment Research, 2013, titled "Sustainable and Socially Responsible Investing," offers Seeking Alpha readers more information.

Suffice to say in this limited space, "Saving the planet and improving the human condition requires special commitment and acumen." Finally, sustainable investing is the incarnation of Ralph Waldo Emerson's line; "It is one of the most beautiful compensations of life that no person can sincerely try to help another without helping themselves." Dr. Harold Goldmeier is the managing partner of Goldmeier Investments LLC and an instructor of business and social policy at the American Jewish University, Aardvark Israel Gap Year Program, Tel Aviv.

All rights reserved (c) 2014 The Jerusalem Post Provided by SyndiGate Media Inc. (

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...