Contact Center Industry News

TMCNet:  Research and Markets: Digital Advertising Spend in Italy Databook Q1 2014: Analysis of the $2.2 Billion Market

[July 11, 2014]

Research and Markets: Digital Advertising Spend in Italy Databook Q1 2014: Analysis of the $2.2 Billion Market

DUBLIN --(Business Wire)--

Research and Markets ( has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in Italy" report to their offering.

Online advertising spend in Italy stood at US$2.2 billion by end of 2013, accounting for 20.3% of total advertising.

During 2009-2013, online advertising in the country has increased at a CAGR of 12.5%. This growth is expected to continue in 2014 with brands expected to spend US$2.5 billion, representing an increase of 13.5% over 2013. Over the forecast period (2014-2018), Socintel360 expects online advertising spend to grow at a CAGR of 12.6% to reach US$4.1 billion in 2018, accounting for 33.5% of the total advetising spend.

This report answers the following key questions:

  • How is online and mobile advertising expected to grow over the next five years?
  • How much is being spent on online advertising by industry?
  • How is online marketing budget being allocated and utilized?
  • Which marketing objectives are driving the online advertising spend?
  • Which online advertising formats are gaining popularity to target consumers?
  • Which online sites are gaining / losing market share?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

This report provides break down by the following formats:

  • Search Ad Spend
  • Display Ad Spend
  • Sponsorship Ad Spend
  • Classified Ad Spend
  • Email Ad Spend
  • Video Ad Spend

Industry Split - This report provides breakdown of online advertising spend across 14 key industry verticals:

  • Food & Beverages
  • Health & Beauty
  • Technology & ICT Services
  • Leisure Travel & Tourism
  • Financial Services
  • Automotive
  • Media
  • Entertainment
  • Telecoms
  • Retail
  • Pharmaceutical & Healthcare
  • Public Sector
  • Real estate
  • Education

For more information visit

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...