|[July 11, 2014]
Research and Markets: Databook Q1 2014 on the $128 Million Social Media Advertising Spend in Italy
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/7fzsf5/databook_q1_2014)
has announced the addition of the "Databook
Q1 2014: Social Media Advertising Spend in Italy" report to
Social media advertising spend in the Italy stood at US$128 million by
end of 2013, accounting for 5.7% of online advertising.
During 2009-2013, social media advertising in the country has increased
at a CAGR of 61.1%. This growth is expected to continue in 2014 with
brands expected to spend US$200 million, representing an increase of
56.4% over 2013. Over the forecast period (2014-2018), social media ad
spend is set to grow at a CAGR of 31.9% to reach US$606 million in 2018,
accounting for 14.9% of the online advertising spend.
This report answers the following key questions:
How is social media advertising spending expected to grow over the
next five years?
How much is being spen on social media advertising by industry?
How is social media marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on social
Which advertising formats are gaining popularity on social media to
Which social media sites are gaining / losing market share?
How is social media mobile advertising spending expected to grow over
the next five years?
This report provides detailed social media advertising spend database,
covering in-depth trend analysis across segments and themes for a period
of 10 years (2009-2018).
The social media advertising spend database breaks down into
following key areas:
Market Share of Social Media: This report provides social media
advertising spend growth dynamics, contextualizing it with broader
online advertising spend.
Budget Allocation: This report provides budget allocation by key
segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media
advertising spend by desktop and mobile channels.
Each of the format segments above is broken down further into channel
- desktop and mobile.
Industry Split: This report provides breakdown of social media
advertising spend across 14 key industry verticals.
Advertising Objectives: This report provides breakdown of social media
advertising spend by key marketing objectives
By Gaming: This report provides breakdown of social gaming advertising
By Social Networking Sites: This report provides breakdown of social
media advertising spend by key platforms (sites) for a period of 5
Macroeconomic, Business and Consumer Drivers: Data centric trend
analysis of business environment, infrastructure, technology and
consumer trends driving the growth of social media advertising spend
For more information visit http://www.researchandmarkets.com/research/7fzsf5/databook_q1_2014
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