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TMCNet:  World's Smallest 360° Lens Literally Revolutionizes Selfies, Video Calls, and Action Videos

[July 11, 2014]

World's Smallest 360° Lens Literally Revolutionizes Selfies, Video Calls, and Action Videos

MONTREAL --(Business Wire)--

In a single move, North American panoramic imaging innovator, ImmerVision (, has made distorted fish-eye views and camera accessories obsolete and enabled every mobile and wearable device in the world to deliver an unprecedented 360° user experience.

ImmerVision's new 3.8 mm panomorph (patented wide-angle panoramic) lens is the world's smallest and is designed to be fully integrated into the most compact mobile phone or wearable device. Yet it is capable of doing what no other lens can: deliver a distortion-free 360° x 182° view without having to pan the camera.

"If Ellen DeGeneres had a phone with this technology, her famous Oscars selfie would have captured a much wider, clearer, and more natural shot - without any distortion or need to extend the mobile phone more than a few inches from her body," says company president and CEO, Pascale Nini. "Imagine the implications for upgrading the world's visual communication habits and ability to visualize life, such as capturing travel landscapes, events on the go, video-chat, house hunting, conferencing and much more. The proprietary technology automatically captures an immersive experience - regardless of media type or platform on which it is captured or published," she says.

First-Of-Its-Kind Technology.
ImmerVision's game-changing new technology includes the panomorph lens and the embedded state-of-the-art 360° viewing functionality. Using advanced, patented optics and specialized algorithms, it maximizes the view on virtually any mobile or portable device to a full 360°, moreover it offers full compatibility with ImmerVision Enables© standard, which other wide-angle and fish-eye lenses suffer from.

This innovative solution enables manufacturers to upgrade devices with the ability to offer realistic panoramic views,truly giving back the freedom of movement to mobile devices. Further, viewers on the other end can interact with the visuals in unprecedented ways. Using standard touch-screen gestures, they can change views, rotate images and angles, see more than one view at once, and even interact with multiple friends or colleagues on different devices at the same time from a single screen.

Universal Compatibility.
ImmerVision's immersive 360° viewing and lens technology takes compatibility to a whole new level. ImmerVision Enables Certified devices, apps, and accessories will offer seamless intercommunications and will work together flawlessly. That includes compatibility, with any ImmerVision Enables Certified devices and software, as well as major platforms including iOS, Android, and Microsoft (News - Alert). This 360° viewing functionality is available to developers and manufacturers who are interested in integrating the panomorph technology into their products and solutions.

Manufacturing Under Way; To Be Integrated By Major Electronics Manufacturers.
Lens and module manufacturer, Kolen (, recently was the first to be licensed by ImmerVision to produce this world's smallest lens. According to its president, Mr. Jong Jing Lee, Kolen plans product availability by the end of summer 2014.

"ImmerVision technology is the most exciting, innovative optical technology we have seen in recent years," states Lee. "As a state-of-the-art leader in manufacturing lenses for mobile phones and other portable devices, Kolen is excited to be among the first to bring this ground-breaking technology to market and offer it for immediate delivery to all its clients. Moreover, Kolen believes this is a game changer, capable of revolutionizing our communication habits and furthering the communications experience across multiple platforms."

ImmerVision's Nini shares this enthusiasm regarding the production of this cutting-edge lens. "Kolen's depth of experience and high end technological manufacturing facilities ensure a supply of quality lenses for cell phones, tablets, computers, and wearable devices," she says.

The door is open for any product manufacturer and software developer to integrate the technology and offer breakthrough immersive communications capability in their products.

About ImmerVision
Leading innovation in 360-degree panoramic imaging, ImmerVision licenses its patented panomorph optical and software technology to global lens producers, product manufacturers, and software developers. Panomorph lenses are the only ones that can be adapted to any camera, any sensor, and any consumer, commercial, and government market. ImmerVision Enables is the recognized standard for 360-degree solutions and applications.

About Kolen
Founded in 1999, Kolen ( has established itself as a leading developer and manufacturer of digital camera lenses and various optics applications, holding numerous intellectual properties in the optics field. Focused on pioneering the world's smallest and ultra-slim optics, Kolen works alongside its customers to produce quality and innovative products for mobile phones and other consumer-related products and applications.

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