|[August 11, 2014]
GameStop Announces New Simplified Trade-In Pricing
GRAPEVINE, Texas --(Business Wire)--
GameStop, a family of specialty retail brands that makes the most
popular technologies affordable and simple, will soon offer customers
more for their pre-owned video games.
A new, streamlined trade-in program will launch nationwide on August 18
that simplifies all the variables that affect the amount customers are
eligible to receive when selling a game in a store. As a result,
GameStop now has more than 100 games worth $20 or more. The program will
feature four price-points depending on whether a customer chooses cash
or in-store credit for their items and whether they are a PowerUp
Rewards Pro member.
For example, a customer who is a PowerUp Rewards Pro member who sells a
game valued at $20 for credit could get $22, whereas a customer who
sells that game for cash and who is not a PowerUp Rewards Pro member
would get $16.
"We heard from customers that they want a better way to understand the
value of what they sell to GameStop and this new initiative is a way to
deliver on that feedback," said Jason Cochran, senior vice president for
pre-owned business. "What we're doing in moving from 10 possible price
points to four is removing complexity, making it easy for our associates
to convey the value of games we buy back and that in selling us their
items they are gaining a unique form of currency to buy new products."
In 2013, GameStop issued $1.2 billion of trade-in credits, of which 70
percent customers applied to the purchase of new games, consoles, and
Trades are accepted at all GameStop locations. Customers can sell games,
consoles, tablets and smartphones. All items are then sent to be fully
refurbished and made available for purchase in like-new condition at an
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 and S&P 500 company
headquartered in Grapevine, Texas, is a global, multichannel video game,
consumer electronics and wireless services retailer. GameStop operates
more than 6,600 stores across 15 countries. The company's consumer
product network also includes www.gamestop.com;
a leading browser-based game site; Game Informer® magazine, the
world's leading print and digital video game publication; and www.buymytronics.com,
an online consumer electronics trade-in platform. In addition, our
Technology Brands segment includes our Simply Mac, Spring Mobile and
Cricket stores. Simply Mac, www.simplymac.com,
operates 23 stores, selling the full line of Apple (News - Alert) products, including
laptops, tablets, smartphones and offering Apple certified warranty and
repair services. Spring Mobile, http://springmobile.com,
sells post-paid AT&T (News - Alert) services and wireless products through its 210 AT&T
branded stores. Cricket Wireless, www.cricketwireless.com,
is a new AT&T brand offering pre-paid wireless services, devices and
related accessories. We operate 37 Cricket stores in select markets
throughout the United States.
General information on GameStop Corp. can be obtained at the company's
corporate website. Follow GameStop on Twitter (News - Alert) @ www.twitter.com/GameStop
and find us on Facebook (News - Alert) @ www.facebook.com/GameStop.
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