Contact Center Industry News

TMCNet:  Exact Data Renews Database, Adding Over 2000 Records to Consumer Propensity Lists

[August 25, 2014]

Exact Data Renews Database, Adding Over 2000 Records to Consumer Propensity Lists

(PR Web Via Acquire Media NewsEdge) (PRWEB) August 25, 2014 Exact Data, a privately held data firm has recently completed an update to its consumer database. Containing information for over 54 million direct marketing contacts, the database requires maintenance at least ever 30 days for the sake of data hygiene.

In the most recent update, thousands of new records were added to Propensity Lists. These lists contain compiled business-to-consumer (B2C) data, indicating strength of preference for a wide variety of branded goods. The files are compiled based on consumer-reported survey responses, as well as consumer behavior such as credit card transactions.

The processes that are used to clean Exact Data's consumer records are specific to each marketing channel provided by the company. Email Data is verified for opt-in status and then checked for activity and responsiveness by BriteVerify. Postal records are updated based on data from the NCOA (National Change of Address), provided by the US Postal Service. Finally, phone numbers contained in Propensity Lists are scrubbed free of any DNC (Do Not Call) information.

"Propensity lists are great for marketers who want to drive their adROI higher, because of the depth of consumer insight they provide," states Larry Organ, CEO of Exact Data.

Interested in targeting a qualified audience of prospects with Exact Data? Call (877) 794-4980 for more information. Click Here to request a free quote today.

About Exact Data Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.

Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 794-4980.

Read the full story at (c) 2014 PRWEB.COM Newswire

[ Back To Cloud Contact Center's Homepage ]


Featured Resources

Featured Report
Millennial Research on Customer Service Expectations

Millennial Research on Customer Service Expectations

The "why" behind this research is simple: our clients recognize that different generations bring different expectations, varied communication preferences and new customer service patterns to the customer experience...
Featured Report
Optimizing the Customer Experience through Cloud Contact Centers

Optimizing the Customer Experience through Cloud Contact Centers

Adoption of cloud contact centers is on the rise. Findings from Aberdeen's January 2014 'Public Cloud vs. On-Premise: How to More Effectively Deploy a Cloud Center' study shows that 31% of contact centers are deployed in the cloud, and our related blog post highlights that companies anticipate their adoption of cloud technology to rise further throughout 2014...
Featured Report
Aberdeen report

Aberdeen Report: Cloud for Mid-Sized Contact Centers – What You Must Know

Cloud Technology is opening new doors for many businesses. However, it does so only when it's combined with the use of best practices and key technology enablers. This document highlights the adoption of cloud technology by mid-size contact centers and illustrates the reasons driving their investments...
Featured Whitepaper
Aberdeen report

Seven Critical Capabilities to Demand From Your Cloud Contact Center Provider

To deliver a world-class customer experience, your contact center must be flexible and reliable, while providing all the tools agents and supervisors need to manage their workflows. Here are seven critical capabilities to look for when deploying a contact center in the cloud...
Featured Webinar

Contact Center Economics and the Cloud

Together, Bob and Drew will help you understand the economic value of upgrading technology, important business and financial considerations, and how to compare total cost of ownership of a premises vs. cloud or hosted solution. Watch the webinar on-demand now...
Featured Datasheet
Zipwire Cloud Contact Center

Zipwire Cloud Contact Center

The appeal of moving services to the cloud is obvious. Cloud services offer reliability and robust feature sets without the need to implement or maintain complex contact center infrastructure. The Zipwire™ cloud-based contact center allows businesses to leverage the flexibility and cost savings of cloud architecture while offering a seamless, first-class customer experience...