|[August 28, 2014]
Toshiba's Mixed Signal IC Products Strategy
TOKYO --(Business Wire)--
(TOKYO:6502) develops products in three fields: automotive,
communication and motor control. The characteristics of Toshiba (News - Alert) mixed
signal ICs are engineering power in the analog business (development,
cost, quality and supply capacity) and proposal power that considers
customer. In 2014, we are extending collaboration with other business
units, utilizing strong in-house engineering (image recognition, motor
control technology, etc.), improving integrated solution capacity and
promoting new market development in collaboration with other in-house
companies and Toshiba Group companies, so as to enhance our product
competitiveness and line-up across our product range.
(1) Automotive field (Image recognition,
The environment for automotive semiconductors is changing significantly
and hybrid electric vehicles (HEV) and electric vehicles (EV) are
becoming increasingly popular. Since the importance of Advanced Driver
Assistance System (ADAS) as a means to realize safer and more
comfortable driving continues to grow, we are strengthening product
development for HEV, EV and ADAS, alongside LSIs for vehicle control and
Image recognition processors (TMPV75 Series)
The ADAS market is expected to expand rapidly following Euro NCAP
expansion in 2016. Concurrent execution of multiple recognition software
and high accuracy pedestrian and vehicle recognition are essential for
supporting Euro NCAP, and as well as major requirements for LSI
performance. Our TMPV75 series, which integrates original IP that
achieves the world's highest class of image recognition through
high-speed processing, is taking the lead in integrated performance,
over products from other companies. We also provide development tools
and technical support. TMPV75 series, brought to market in 2014, is in
the world highest class in terms of image processing performance against
power consumed. We will expand the product line-up to drive sales, with
the aim of securing a market share of over 30% in 2020. We will develop
sensing modules (CMOS sensor, ApP PlusTM integrated module)
in the future centering on the TMPV75 series.
We will share engineering assets for consumer, industrial and automotive
products to expand the ASSP line-up (double the number of products from
2014 to 2020) and increase sales. We will strengthen ASIC development
design in Europe with the aim of gaining share in Europe in addition to
(2) Communication (sending and receiving IC for
near field communication/ short range wireless)
The market for low power consumption sensor networks, M2M devices and
wearable terminals is expected to expand with the continued penetration
of smartphones and tablets. Our near field communication and short range
wireless technologies offer products for various communication systems,
based on excellent fetures such as Bluetooth® connection
quality for mobile phones, protocol anomaly-based processing, low power
consumption and high sensitivity reception characteristics,
tamper-resistant characteristics, and we can provide solutions in
hardware, modules and accessories. We also realize shorter equipment
development times by providing development tools and technical support.
Near field communication (NFC, TransferJetTM)
We will accelerate global expansion and enlarge share, armed with high
confidentiality security technology, and with communication quality and
performance already strong enough to have secured domestic market
leadership (70% market share) in NFC (FeliCa).
Short range wireless (Bluetooth®)
We already won high market shares in Bluetooth® ICs that
bring high quality communication to automotive applications. We have
developed Bluetooth® Low Energy ICs with the world's lowest
low power consumption (6.1mA). We will also develop super low power
consumption products (3mA) to expand market share in M2M and healthcare.
920 MHz Wireless module (USB dongle)
The integrated set of Toshiba's 920MHz wireless module and Toshiba
Lighting & Technology Corporation's home gateway is first in the
industry to receive the Wi-SUN Alliance Global Standard Certificatio,
"Wi-SUN Profile for ECHONET Lite", as a HEMS controller. It enables data
communication, such as integral power consumption between smart meters
(3) Motor control (Power management, Motor
driver, Microcomputer for consumers/ industries)
In recent years, more applications have required a high voltage, high
current drive or wireless communication function, as well as high level
functions and high speed, all at the same time. We propose solutions
that shorten development times and cut total costs, based on our early
commercialization of strong motor control technologies (InPAC, vector
engine, sine wave, etc.), and also offer combinations of microcomputers,
analog and discrete products that meet market requirements in a proper
and speedy way. Examples include power control ICs for wireless power
supply, lens control motor ICs for single-lens reflex cameras, ICs for
smart home appliances such as refrigerators and analog function embedded
microcomputers for healthcare equipment.
Power management: Wireless power supply
The wireless power supply market is expected to expand, pulled by
smartphones, tablets, wearable devices, automotive products, cordless
tools. We will maintain superiority in thermal properties (high
efficiency and low power consumption) with an original process adopting
cutting-edge analog process (0.13 µm), launch new standard (PMA, A4WP)
products to the market at an early stage, and aim for a 20% market share
in 2016 by introducing 15W class products.
We aim to increase sales by specializing in three fields, home
appliances, axial flow and industry, and by further expanding our
general purpose line-up (1.5 times more products in 2016 than in 2013).
In the home appliances field, we will expand collaborate with discretes
to increase sales of SiP products to overseas manufacturers in addition
to Japan, where we already won high market shares, and develop and
expand new products using new sine wave technology (InPAC) and SiP 600V
products. In the axial flow field, we have entered the market for
servers, refrigerators and small fans, taking advantage of the
superiority of CD0.13µm process. We will expand sales in the
single-phase driver market through pseudo sine wave current drive
technology. We will aim for the No.1 share in the 3-phase driver market.
In the industrial field, we will expand market share by developing high
value added, low cost motor drivers for unipolar motors with cutting
edge BiCD0.13µm+80V analog process.
Consumer and industrial microcomputers
The microcomputer market is expected to expand, pulled by home appliance
inverters, industrial inverters, robots, healthcare, etc. We are
reinforcing system performance improvements and lower power consumption
using the vector control processor, and sharpening proposal capabilities
centered on advanced control technology and support tools. We also unify
the roadmap with ApP LiteTM to expand coverage of growing
We will look beyond the market trend and develop and expand sales of
differentiated products centering on smart meters. We will also enter
into the PV micro inverter market in Japan and the United States.
* Bluetooth is a registered trademark owned by Bluetooth SIG, Inc. and
any use of such mark by Toshiba is under license.
* TransferJet is
licensed by the TransferJet Consortium.
* Wi-SUN is a trademark or
registered trademark of the Wi-SUN Alliance.
* ECHONET is a
trademark of the ECHONET Consortium.
* ApP Lite, App Plus are
trademark of Toshiba Corporation.
Toshiba Corporation, a Fortune 500 company, channels world-class
capabilities in advanced electronic and electrical product and systems
into five strategic business domains: Energy & Infrastructure, Community
Solutions, Healthcare Systems & Services, Electronic Devices &
Components, and Lifestyles Products & Services. Guided by the principles
of The Basic Commitment of the Toshiba Group, "Committed to People,
Committed to the Future", Toshiba promotes global operations towards
securing "Growth Through Creativity and Innovation", and is contributing
to the achievement of a world in which people everywhere live in safe,
secure and comfortable society.
Founded in Tokyo in 1875, today's Toshiba is at the heart of a global
network of over 590 consolidated companies employing over 200,000 people
worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion).
To find out more about Toshiba, visit www.toshiba.co.jp/index.htm
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